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      <image:title>A little bromance in words.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ae5b17212b13f3538bd11cd/f7bf714f-2bed-44a6-9528-378153b8c9b1/Central+Coast+Council+Logo+Screen</image:loc>
      <image:title>A little bromance in words. - Love Central Coast</image:title>
      <image:caption>Love Central Coast, the destination brand for Central Coast Council, needed help telling the region’s story - so I led its marketing and communications. I secured national media coverage across titles like Explore, Mamamia and delicious.com.au, plus a live breakfast broadcast on Channel 9’s TODAY Show. I also launched seasonal travel campaigns across Meta, the Google Display Network and outdoor placements, including billboards at Sydney International Airport. Strewth!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ae5b17212b13f3538bd11cd/1eceb4fa-256f-4861-9fad-8095100486bd/Untitled+design+%283%29.png</image:loc>
      <image:title>A little bromance in words. - Xero</image:title>
      <image:caption>Global accounting firm Xero were on the cusp of some huge product, technology and workplace announcements, and needed help with the content rollout to customers and media. Everything from blogs and bylines, to video campaigns and conference scripts for their Xerocons — we got busy spreading the good word of how to make business more beautiful with Xero.</image:caption>
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      <image:title>A little bromance in words. - American Express</image:title>
      <image:caption>Pairing corporate responsibility with a little fun and flair was the name of the game for global powerhouse, American Express, when we worked with them on a number of their commercial tenders and staff profiles. Known for being somewhat on the dry side, they wanted their copy to come across as approachable and authentic, helping them stand out from their competitors.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ae5b17212b13f3538bd11cd/fe345d15-9057-4c67-ba0a-8c10f0ba53af/Untitled+design.png</image:loc>
      <image:title>A little bromance in words. - GoFundMe</image:title>
      <image:caption>GoFundMe is known for spreading the joy of philanthropy to the everyman — making it easier than ever to dig deep for the greater good. We helped them launch their charity community pages with a series of well-researched, long-form blog posts across a range of relevant charity topics. For these stories, good digital hygiene, as well as impactful, localised content was paramount.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ae5b17212b13f3538bd11cd/1553145526050-Y5RNU2GJZM1WQWL88L9T/Imac-3.png</image:loc>
      <image:title>A little bromance in words. - Morgans Consulting</image:title>
      <image:caption>Social media and recruitment are two things that normally, when put together, result in crickets - so Morgans Consulting were looking to get heads turning with social media copy that not only grabbed the attention of their recruitment prospects, but solidified their reputation as Melbourne’s leading specialist job hub.</image:caption>
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      <image:title>A little bromance in words. - Watch Direct</image:title>
      <image:caption>For Australia’s largest online watch retailer, we helped their customers arrive in droves with timely (pun intended), beautifully-crafted and regular blog content - even getting them on the first page of Google for a number of highly competitive keywords. We also helped grow their Instagram following with regular, branded social media copywriting highlighting their product range, amplifying our blog efforts and sharing important company updates.</image:caption>
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      <image:title>A little bromance in words. - Digital Marketer Bee</image:title>
      <image:caption>Whipping up and serving on a silver copy platter the totally hilarious personality of Bee Cuevas is no easy feat - but we managed. From end-to-end, we took Bee’s instructions to “go wild, lots of bee puns, and please be funny” and wrote ten full core and extra landing pages across her website for her business rebrand that garners her compliments every week. What a buzz.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ae5b17212b13f3538bd11cd/1553147606381-WDLF4RG6ZG09EO4S7F2K/Imac-6.png</image:loc>
      <image:title>A little bromance in words. - Cucina Della Terra</image:title>
      <image:caption>What do you get when you cross a feisty Bronx chef and the beautiful Tuscan countryside? Only the most amazing culinary experience to ever grace your tastebuds. Chef Gerri and and her fellow cooking extraordinaire, Jack, welcome many an experience-seeker every year on their bespoke tours, but were struggling to articulate their USP properly in their email marketing. That’s where we stepped in. Goodbye bland emails, hello opens and click-throughs as fresh as their just-rolled pasta dough. Now, that’s amore.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ae5b17212b13f3538bd11cd/1553149944961-OIKX0W9HMWX0BEEM84M4/W%2BS-Brothers.png</image:loc>
      <image:title>A little bromance in words.</image:title>
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  </url>
  <url>
    <loc>https://www.wordyandsmith.com/services</loc>
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    <priority>0.75</priority>
    <lastmod>2019-07-03</lastmod>
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      <image:title>Wordy and Smith have a way with words.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ae5b17212b13f3538bd11cd/1553490109292-8VWOOUPMRTTT4QNAN74E/ramiro-mendes-237525-unsplash.jpg</image:loc>
      <image:title>Wordy and Smith have a way with words. - Copywriting</image:title>
      <image:caption>Websites, social media, marketing words, tender documents, blogs, press releases and email newsletters - our version of throwing shapes is typing wildly on the keys, and boy, do we do it well. Whether you want to express a voice that’s witty, fun and quirky or serious, solemn and matter-of-fact, our experience copywriting for brands across the spectrum means we know how to speak in many literary tongues.</image:caption>
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      <image:title>Wordy and Smith have a way with words. - Copyediting</image:title>
      <image:caption>We knew all those weekends hardcore proofing university essays for a bit of extra coin would come in handy one day. Whether it’s casting a keen eye over a technical document or tender to achieve a specific objective, getting your book ready for the printing press or jazzing up a LinkedIn bio ahead of a big career change - we’re the chaps for you.</image:caption>
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      <image:title>Wordy and Smith have a way with words. - Strategy</image:title>
      <image:caption>The brains behind the brawn. The strategy pulls it all together, and our experience working in both executive capacities and creative environments means we can walk the talk - not just with great recommendations, but with implementing them (or pulling in the brains of those who can). PR, graphic design, SEO, web development, AdWords and Facebook Ads - we’re connected, yo.</image:caption>
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      <image:title>Wordy and Smith have a way with words. - Consulting</image:title>
      <image:caption>We love a little chinwag over a coffee (or glass of pinot noir, if that’s your fancy) and love to share our brain-brew when we can. Just want to learn a little on the best way to approach a communications plan, how to nail your tone-of-voice, how to write better or how to rustle up a stakeholder engagement plan that actually engages your stakeholders? Pick a time and a place, we’re all ears.</image:caption>
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      <image:title>Wordy and Smith have a way with words.</image:title>
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  </url>
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