Wordy and Smith Copywriters
Expert copywriters and communications consultants.

A little bromance in words.

A little bromance in words.


Chelsey Benzel

For this badass business coach for online entrepreneurs, we rehauled the whole kit and caboodle. We strategized and copywrote six pages across their website, including Home, About, Work With Me, My Process, Blog and Contact, took the reins on their blogging content; boosting visibility and bringing new visitors and helped set up their YouTube personality.


American Express

Pairing corporate responsibility with a little fun and flair was the name of the game for global powerhouse, American Express, when we worked with them on a number of their commercial tenders and staff profiles. Known for being somewhat on the dry side, they wanted their copy to come across as approachable and authentic, helping them stand out from their competitors.


Morgans Consulting

Social media and recruitment are two things that normally, when put together, result in crickets - so Morgans Consulting were looking to get heads turning with social media copy that not only grabbed the attention of their recruitment prospects, but solidified their reputation as Melbourne’s leading specialist job hub.


Watch Direct

For Australia’s largest online watch retailer, we helped their customers arrive in droves with timely (pun intended), beautifully-crafted and regular blog content - even getting them on the first page of Google for a number of highly competitive keywords. We also helped grow their Instagram following with regular, branded social media copywriting highlighting their product range, amplifying our blog efforts and sharing important company updates.


Digital Marketer Bee

Whipping up and serving on a silver copy platter the personality of Bee Cuevas is no easy feat, given she’s a totally hilarious honeybee - but we managed. From end-to-end, we took Bee’s instructions to “go wild, lots of bee puns, and please be funny” and wrote ten full core and extra landing pages across her website for her business rebrand that garners her compliments every week. What a buzz.


Cucina Della Terra

What do you get when you cross a feisty Bronx chef and the beautiful Tuscan countryside? Only the most amazing culinary experience to ever grace your tastebuds. Chef Gerri and and her fellow cooking extraordinaire, Jack, welcome many an experience-seeker every year on their bespoke tours, but were struggling to articulate it properly in their email marketing. That’s where we stepped in. Goodbye bland emails, hello opens and click-throughs as fresh as their just-rolled pasta dough.

Now, that’s amore.